I'm sure you've seen the ice bucket challenge by now. Social media has helped the ALSA fundraising and awareness campaign reach stunning heights on the "trending" scale. And with help from some celebrities and lots of just plain folk, the campaign has raised over $41 million for the charity.
The challenge is this: douse yourself with a bucket of ice water on video, post the video to social media, then nominate others in your social network to do the same. People can either accept the challenge or make a donation to an ALS Charity of their choice, or both.
Now I'm somewhat of a fumbler when it comes to technology, plus my cell phone camera isn't very good. Not that it matters. I couldn't quite figure out how to post the fuzzy, half-out-of-frame, too-dark video selfie anyway so I just gave up on that part and made a donation to the cause. And now I'm challenging all of you! Grab your checkbook and/or a bucket of ice water and some towels and let's help the ALSA Ice Bucket Challenge get to $50 million!
Your "Brrrrrrrrr!" Gift Guru